For everyone
who loves a good
show.
We have spent more than twenty years turning metal shows into theatre, with face paint, a King and a ritual emblem. This store is for everyone who found us with Hail the Apocalypse, the ones who moved to Avatar Country, and everyone who joined in with Dance Devil Dance.
Albums, emblems
and face paint.
We formed in 2001 in Mölndal, next to Gothenburg in Sweden, and grew out of melodic death metal into a band known for theatrical live shows. Johannes Eckerström sings, Jonas "Kungen" Jarlsby and Tim Öhrström play guitar, Henrik Sandelin plays bass and John Alfredsson plays drums. Our ten studio albums run from Thoughts of No Tomorrow in 2006 to Don't Go in the Forest in 2025.
Every design here comes from our world: Dance Devil Dance as a sprayed stencil, a flaming devil poster, the red ritual emblem and a retro game box; Chimp Mosh Pit and the Afterbirth edition; Glory to Our King from Avatar Country; Cruel and Unusual and Barren Cloth Mother from 2021; a Hail the Apocalypse portrait; The Great Metal Circus; the Curtain Call face; two band portraits and the gold logo. They come on tees, long sleeves, crewnecks and hoodies, with kids' and youth sizes too.
Pick the album that hooked you, the emblem or the face paint.
A size chart on every product
Every product page has its own size chart, so you can check the fit before you order.
Every design
has a story
Each design comes from our albums, symbols and stage show, and the product page tells you what's on it.
Sizes for
everyone
Unisex cuts for adults, plus kids' and youth sizes, all with the same designs.
Made to be worn
At the show, at work or at home with Dance Devil Dance on loud. Merch is better worn than kept.
Let the devil
dance.
Every Avatar design on every garment, in one place. The winter drop is open until the counter hits zero.